Making a contribution to our communities is good for us but some people face barriers to getting involved

A review by the by Centre for Ageing Better of community contributions in later life, ‘Age-friendly and inclusive volunteering’, calls on charities, voluntary organisations and the public sector to do more to support and sustain the good will and effort of older volunteers. Over 40% of people over the age of 50 contribute in some … Continue reading Making a contribution to our communities is good for us but some people face barriers to getting involved

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Scots urged to save lives through CPR training

The British Heart Foundation has found that over a quarter of Scots say they would not attempt CPR to save a life.   The organisation is now urging other local authorities to follow Glasgow City Council's lead and teach life saving CPR in schools. More than a quarter of adults (26%) in Scotland wouldn’t perform cardio-pulmonary resuscitation … Continue reading Scots urged to save lives through CPR training

Content marketing is a commitment, not a campaign. So what is the best way to commit to content?

An organisation should commit to content marketing by really looking at their own channels, blogs, podcasts, magazines, webinars, and events, in order to position itself as the expert in the provision of its relevant products and services. In essence to commit to content marketing it needs to join the dots and maximise the return from … Continue reading Content marketing is a commitment, not a campaign. So what is the best way to commit to content?

Who dares, wins

The availability and accessibility of extremely qualified professionals who have decided to leave the corporate world, coupled with the changes in technology, is enabling businesses to successfully outsource tasks, such as marketing, copywriting, PR, training, design and business development.  Subcontracting the business means that paying overheads associated with payroll, pension, taxes and expenses are removed, … Continue reading Who dares, wins