What makes a great conference or event?

What makes a great conference or event? Is it the venue, the food, the speakers, the delegate pack, networking opportunities or something else altogether? For me a good conference is one where you not only learn something new but one where you are challenged to rethink your position on a particular subject and so expand … Continue reading What makes a great conference or event?

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Content marketing is a commitment, not a campaign. So what is the best way to commit to content?

An organisation should commit to content marketing by really looking at their own channels, blogs, podcasts, magazines, webinars, and events, in order to position itself as the expert in the provision of its relevant products and services. In essence to commit to content marketing it needs to join the dots and maximise the return from … Continue reading Content marketing is a commitment, not a campaign. So what is the best way to commit to content?

Who dares, wins

The availability and accessibility of extremely qualified professionals who have decided to leave the corporate world, coupled with the changes in technology, is enabling businesses to successfully outsource tasks, such as marketing, copywriting, PR, training, design and business development.  Subcontracting the business means that paying overheads associated with payroll, pension, taxes and expenses are removed, … Continue reading Who dares, wins

Do you know any potential young Abassadors for Scotland?

The Year of Young People 2018 will celebrate the amazing young personalities, talents, and achievers that make up Scotland. Led by the Scottish Government, the year will also aim to inspire our nation through its young people’s ideas, attitudes and ambitions. Earlier this year, the YOYP 2018 website and logo were both launched. A national search for … Continue reading Do you know any potential young Abassadors for Scotland?

Report: ‘Challenges’ ahead for skills training in Scotland

The IPPR Scotland report, Equipping Scotland for the Future, outlines 10 “key challenges” centred around “productivity, progression and pay, and, more generally, economic growth". Journalist, Scott McCulloch, Daily Record is reporting that skills training in Scotland faces a number of challenges in meeting changing needs of the labour market, according to a report from the … Continue reading Report: ‘Challenges’ ahead for skills training in Scotland