With so many social media platforms in existence it can be difficult to know where to start, whether you actually need to start or to keep track of all the different social media terms.

LIMITLESS Scotland, a business established to offer a fresh approach to developing people, business and markets, will be delivering a Social Media Workshop at the forthcoming STF Annual Conference and Awards which will be held on Tuesday 27 September at Crieff Hydro. The conference theme is ‘Towards New Horizons: Training for a better Scotland’ and will seek to provide a snapshot of how the future might look.

Around 92% of the marketers surveyed for the 2015 Social Media Marketing Industry Report claimed that social media was vital for their businesses. Moreover, 90% revealed that social media increases their exposure, whereas 69% praised it for its ability to develop loyal fans. So, clearly, if you haven’t already done so, you should begin branding yourself through social media.

When developing social media you need to consider:

  1. How to carefully select the social media platform you’ll use.
  2. Planning social media
  3. Creating valuable and shareable content.
  4. Engaging with an audience and storytelling.
  5. How to use hashtags
  6. The importance of keeping imagery consistent throughout social media accounts.
  7. Legal considerations
  8. Do’s and don’ts of social media.

If you would like assistance in developing your marketing or social media then please email marketing@limitlesscotland.co.uk.

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