To help you get up to speed on digital marketing terminology, LinkedIn has published a new infographic which provides an overview of some of the more common marketing terms and their actual meanings.

Do you know your ROI from your CTR? Your MQL from your SQL?

Many of the buzzwords and acronyms in the world of proving return on investment in marketing are rather obscure, and there is a good chance you are unfamiliar with at least some of them. This can make navigating an ROI report a baffling experience. When you run into a document that is full of jargon you don’t recognize or understand, it is easier to quickly to tune out.

That’s problematic, because there are few things more important in business than the bottom line. And when it comes to the bottom line, ROI metrics and equations are the name of the game.

If you find yourself at a loss trying to decipher and differentiate combinations of letters such as CPA, CVR, and CPL, don’t sweat it. Linkedin has you covered. Their infographic below takes you through the most common acronyms and esoteric language related to marketing ROI, explaining not only what they are but why they matter.

For more information on this CLICK HERE.


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