What makes a great conference or event?

What makes a great conference or event? Is it the venue, the food, the speakers, the delegate pack, networking opportunities or something else altogether? For me a good conference is one where you not only learn something new but one where you are challenged to rethink your position on a particular subject and so expand … Continue reading What makes a great conference or event?

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Content marketing is a commitment, not a campaign. So what is the best way to commit to content?

An organisation should commit to content marketing by really looking at their own channels, blogs, podcasts, magazines, webinars, and events, in order to position itself as the expert in the provision of its relevant products and services. In essence to commit to content marketing it needs to join the dots and maximise the return from … Continue reading Content marketing is a commitment, not a campaign. So what is the best way to commit to content?

Who dares, wins

The availability and accessibility of extremely qualified professionals who have decided to leave the corporate world, coupled with the changes in technology, is enabling businesses to successfully outsource tasks, such as marketing, copywriting, PR, training, design and business development.  Subcontracting the business means that paying overheads associated with payroll, pension, taxes and expenses are removed, … Continue reading Who dares, wins