Communication is not just about the written or spoken word. In fact the words we speak account for only 10% of the messages we send out. The tone of our voice, its pace and style is more impactful than the actual words used, so too is our body posture and facial expressions. Communication is a … Continue reading Let’s talk – communication with your whole body
An organisation should commit to content marketing by really looking at their own channels, blogs, podcasts, magazines, webinars, and events, in order to position itself as the expert in the provision of its relevant products and services. In essence to commit to content marketing it needs to join the dots and maximise the return from … Continue reading Content marketing is a commitment, not a campaign. So what is the best way to commit to content?
The availability and accessibility of extremely qualified professionals who have decided to leave the corporate world, coupled with the changes in technology, is enabling businesses to successfully outsource tasks, such as marketing, copywriting, PR, training, design and business development. Subcontracting the business means that paying overheads associated with payroll, pension, taxes and expenses are removed, … Continue reading Who dares, wins
National Stress Awareness Day – which falls on the first Wednesday in November each year – is a great opportunity to think about our wellbeing. Considered a given part of fast-paced modern life, we all know what it feels like to be stressed but when it starts to become overwhelming, it can lead to more … Continue reading National Stress Awareness Day 2017
To help you get up to speed on digital marketing terminology, LinkedIn has published a new infographic which provides an overview of some of the more common marketing terms and their actual meanings. Do you know your ROI from your CTR? Your MQL from your SQL? Many of the buzzwords and acronyms in the world of proving … Continue reading The Hipster’s Guide to ROI [Infographic]
The Year of Young People 2018 will celebrate the amazing young personalities, talents, and achievers that make up Scotland. Led by the Scottish Government, the year will also aim to inspire our nation through its young people’s ideas, attitudes and ambitions. Earlier this year, the YOYP 2018 website and logo were both launched. A national search for … Continue reading Do you know any potential young Abassadors for Scotland?
The IPPR Scotland report, Equipping Scotland for the Future, outlines 10 “key challenges” centred around “productivity, progression and pay, and, more generally, economic growth". Journalist, Scott McCulloch, Daily Record is reporting that skills training in Scotland faces a number of challenges in meeting changing needs of the labour market, according to a report from the … Continue reading Report: ‘Challenges’ ahead for skills training in Scotland
A friend recently started a new job and in the first week had been given an informal induction by an assortment of his new colleagues. There was no formal local induction into the role although there was a corporate process which luckily he had managed to catch a few months before as part of a … Continue reading Creating A Culture of Support
The communications market plays a crucial role in the lives of citizens and consumers, and the fast-paced nature of the market means that this role is ever-changing. Media and communications are a key part of our daily lives and we spend more time using them than we do sleeping. Sifting through the OFCOM Communications Market … Continue reading Housework neglected as Scots go online